

French First Lady + Maroon 5 = the weirdest flex of 2024.
Production
The sheer logistical audacity of booking Adam Levine for a French hospital fundraiser.

Director
François Goetghebeur
Trivia, insights & behind the scenes
The Pièces Jaunes campaign has raised over €500 million since 1989, making it France's most enduring celebrity charity tradition.
François Goetghebeur also directed France's 2022 World Cup final broadcast — apparently he's the go-to guy for high-stakes national tension.
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