Your face is already in their database. No, you didn't sign up for this.
New York-based tech company Clearview AI is working to identify and compile the faces of every human being on the planet. The firm claims that its database will serve as a force for good, helping to solve crimes and prevent espionage. But what if Clearview AI’s powerful facial recognition software, that could potentially be used for mass surveillance and profiling, fell into the wrong hands? What if it already has?
Direction
Tight investigative structure that builds dread methodically
Editing
Rapid-fire data points that overwhelm just enough
Writing
Avoids both tech-bro worship and luddite hysteria
Director
Jessica Le Masurier
Trivia, insights & behind the scenes
Clearview AI was founded in 2017 but only faced serious regulatory pushback after this 2023 documentary and concurrent investigations by European data protection authorities.
The film landed months before generative AI exploded, making its warnings about training data exploitation feel almost quaint—Clearview's methods are now standard industry practice.
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