Your €1.99 strawberries came from modern slavery. Still hungry?
The documentary follows the trail of fruit and vegetables from the shopping cart back to various cultivation areas throughout Europe. The entire supply chain is revealed via a system that includes the inhumane exploitation of harvest workers and agricultural businesses. The aggressive pricing policy of the supermarket groups, their "lowest price promise", has established a modern form of slavery in Europe.
Direction
Müller follows the money with relentless precision.
Editing
Juxtaposing glossy ads with rotting worker housing.
Director
Michael Müller
Trivia, insights & behind the scenes
Germany's discount supermarket culture (Aldi, Lidl, Netto) created consumer expectations that this film argues directly caused worker exploitation across the EU.
The 'local' label loophole allows supermarkets to claim regional sourcing while workers remain invisible and unprotected—geographic proximity does not equal ethical proximity.
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