The true story of FC Shakhtar Donetsk, specifically hone in on Shakhtar’s remarkable 2022 season, which saw the club stripped of its foreign players following FIFA’s unprecedented ruling allowing them to leave due to the war. The year culminated in Shakhtar defying all odds and continuing to compete on the world stage, just as the full-scale Russian invasion began. It’s being approached as the centerpiece of a global brand evolution for Shakhtar, with brand consultancy Interbrand — part of Omnicom — spearheading the relaunch.
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