26 letters, 60 minutes, zero chill — the most unhinged tokusatsu marketing ever committed to film.
A series of 26 net movies, comedy-themed shorts (one for every letter of the alphabet) that were released by Toei to promote the Kamen Rider W summer movie, Kamen Rider W Forever: A to Z/The Gaia Memories of Fate.
Acting
Renn Kiriyama and Masaki Suda committing to absolute nonsense.
Writing
A-to-Z structure forces creative desperation — and it WORKS.
Production
Toei's 'we have $50 and a dream' promotional machine.
Director
Kyouhei Yamaguchi
Trivia, insights & behind the scenes
These net movies were released daily for 26 days leading up to the theatrical premiere, making them one of tokusatsu's earliest viral marketing experiments.
The 'A to Z' gimmick became so beloved that it influenced later Rider anniversary projects — proof that desperation breeds innovation.
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