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Ken Watanabe fought Sony in a war of magnetic tape. The nerds won.
TMDB
80
IMDb
68
Google
77
Watch(JP)

Dawn of a New Day: The Man Behind VHS (2002)

corporate underdog energyengineer brainrotJ-Drama sincerity

Overview

Drama

A Japanese film that tells the tale of the birth of VHS. It follows Kagatani Shizuo, an electronics employee who rallies his coworkers to save their jobs by increasing sales. They do this by developing the VHS standard. They battle with Sony and their standard and ultimately prevail.

Flag of JPJPJapanese
Content warning

Standout Aspects

Acting

Toshiyuki Nishida's quiet desperation as salaryman savior

Production

Painstakingly period-perfect 1970s JVC offices

Writing

Makes format wars genuinely suspenseful

Best for:Solo: Late night with Wikipedia tabs open·Friends: Film nerds who argue about aspect ratios·Streaming: When you want competence porn without explosions
Heads up:Emotional: Layoffs hit different after 2008 and COVID
Kiyoshi Sasabe

Director

Kiyoshi Sasabe

ReleasedJun 16, 2002
Runtime1h 48m
StatusReleased

Vibe

Pacesteady
Intensitymedium
Tonemixed
Feelmedium

Top Cast

Toshiyuki Nishida

Toshiyuki Nishida

Kagaya

Ken Watanabe

Ken Watanabe

Okubo

Naoto Ogata

Naoto Ogata

Eguchi

Ryoko Shinohara

Ryoko Shinohara

Natsuka Kashiwagi

Mitsuko Baisho

Mitsuko Baisho

Masae Murakami

Tohru Emori

Tohru Emori

Terayama (President of Sony)

Renji Ishibashi

Renji Ishibashi

Kanezawa (Vice-President of Nippon Victor)

Hoshi Ishida

Hoshi Ishida

Yuji Kagaya

Jun Kunimura

Jun Kunimura

Koide

Tatsuya Nakadai

Tatsuya Nakadai

Matsushita (Matsushita Denki Co.)

Isao Natsuyagi

Isao Natsuyagi

Takeda (President of Nippon Victor)

Masane Tsukayama

Masane Tsukayama

Watarai (Managing Director of Nippon Victor)

Ippei Kanie

Ippei Kanie

Ikuji Nakamura

Ikuji Nakamura

Ask about Dawn of a New Day: The Man Behind VHS

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Deep Dive

Trivia, insights & behind the scenes

Cultural

The film captures 'salaryman cinema,' a uniquely Japanese genre where white-collar drudgery becomes heroic martyrdom. Kiyoshi Sasabe specialized in these odes to forgotten company men.

Trivia

The real JVC team celebrated by drinking from a wooden bucket of sake — recreated in the film, though the actual engineers reportedly hated the corporate mythologizing.

Reviews

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