The little label that could, armed with twang, sweat, and absolutely zero quit.
Bloodied But Unbowed chronicles Bloodshot Records' 12 years (and counting) in the trenches of independent music. It's a world where it's easier to take down an M-1 Abrams tank with pub dart than get noticed and appreciated by the mainstream. Here you'll find the highs, the lows, the humiliations and the triumphs. It's an inspirational tale of the ages for anyone foolish enough to want to start a record label.
Production
Gritty archival footage captures the chaos of 90s alt-country underground.
Writing
Self-aware humor about their own near-death experiences as a label.
Trivia, insights & behind the scenes
Bloodshot essentially invented 'insurgent country' as a marketing term to bridge punk crowds and honky-tonk traditionalists in 1990s Chicago.
Ryan Adams appears before his solo breakthrough — the film captures him literally on the precipice of leaving for major-label solo stardom.
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