A cow with a plastic bag addiction walks into rehab. The punchline? It's us.
Branda has hit rock bottom. Her addiction has spiralled so far out of control that medical intervention is the only option left. She's forced to confront her darkest demons in order to lick her deadly appetite, and must apply all 12 steps to her four stomachs - Branda is a cow addicted to eating plastic bags. It's easy to find humour and irony in Branda's toxic lifestyle, harder to admit that we're the ones being ridiculed.
Writing
Twelve steps for four stomachs — brutal metaphorical precision.
Direction
Schram makes livestock tragedy feel uncomfortably intimate.
Director
Kári G. Schram
Trivia, insights & behind the scenes
Iceland's 2008 plastic bag levy made this short accidentally topical — the film premiered the same year the country collapsed financially and environmentally.
The 12-step structure isn't parody — it's deadly serious. Schram treats Branda's addiction with more clinical respect than most human recovery narratives, which is exactly the point.
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