A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Direction
Spurlock turns sponsorship into performance art with chaotic commitment.
Writing
The script sells itself while critiquing itself — delicious irony.
Production
Real brands, real money, real ethical gymnastics.
Director
Morgan Spurlock
Trivia, insights & behind the scenes
Spurlock originally wanted to call it 'The Greatest Movie Ever Sold' but had to legally prove it wasn't false advertising. The irony committee approved.
This predated every influencer 'brand partnership' apology video by a decade — Spurlock basically invented the sponsored content documentary.
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