The 60-second ad that invented fear-based politics and painted America red and blue forever.
The political ad "Peace Little Girl" aired during the 1964 presidential campaign ushered in a new era of the television attack ad. The campaign also reshaped the American political landscape in other significant ways ultimately ending up with the establishment of the contemporary geopolitical map of red and blue states. Includes interviews with historians and participants in the campaign.
Editing
Juxtaposing '64 footage with modern parallels stings.
Writing
Doris Kearns Goodwin's analysis cuts like a knife.
Director
Paul Tait Roberts
Trivia, insights & behind the scenes
The 'Daisy' ad only aired once officially, yet became the most impactful political commercial in American history.
Goldwater's Arizona and the Deep South flipping red in '64 previewed the Reagan Revolution and Trump's base.
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