Hollywood's original 'it girls' before Instagram ruined everything.
The WAMPAS Baby Stars was a promotional campaign sponsored by the United States Western Association of Motion Picture Advertisers, which honored 13 (15 in 1932) young actresses each year whom they believed to be on the threshold of movie stardom. 1922 was the first.
Production
Rare surviving glimpse of 1922 promotional machinery in action.
Trivia, insights & behind the scenes
WAMPAS stood for Western Association of Motion Picture Advertisers—a marketing collective, not a talent agency.
The 'Baby Stars' concept predates the Hays Code by years, when studios openly manufactured star personas like assembly-line products.
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